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  • How to Succeed in the Worksite Market
    How to Succeed in the Worksite Market This article describes the four keys to successful ... employees, you should expect results more typical of direct marketing approaches — 1–2% of people buying. The ...

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    • Authors: Al Barthelman
    • Date: Dec 1998
    • Competency: Results-Oriented Solutions
    • Publication Name: Small Talk
    • Topics: Annuities>Marketing and distribution - Annuities; Health & Disability>Accident insurance; Health & Disability>Critical illness insurance; Health & Disability>Health insurance; Life Insurance>Marketing and distribution - Life Insurance
  • Bank Insurance Marketing to the Middle Market Consumer
    (values and motivations), technology advances, health care advances and the influence of the Internet for ... technologically self-assured middle market consumer. Health care knowledge is doubling every eight years with new ...

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    • Authors: Carmen F Effron
    • Date: Jan 2010
    • Competency: External Forces & Industry Knowledge>External forces and business performance; Results-Oriented Solutions; Technical Skills & Analytical Problem Solving>Process and technique refinement
    • Publication Name: News Direct
    • Topics: Annuities>Marketing and distribution - Annuities; Life Insurance>Underwriting - Life Insurance; Life Insurance>Marketing and distribution - Life Insurance; Technology & Applications>E-commerce